A Japanese-inspired identity for a premium German beauty salon
Services
Naming
Brand Strategy
Brand Identity
Packaging Design
Web Design & Development
Industries
Beauty & Wellness
What we did
We created the name, brand strategy, and complete visual identity for Ribūto, including the logo, typography, color palette, packaging, website, staff uniforms, and branded materials. The design system was built around Japanese aesthetics and the idea of renewal, creating a consistent and recognizable identity across all brand touchpoints.
Ribūto is a premium beauty salon in Würzburg, Germany, offering traditional Japanese beauty treatments using specialized Japanese equipment and techniques. The salon brings a unique approach to the local beauty market, with specialists trained in Japan and a strong focus on personalized care.
Our concept was built around the meaning of Ribūto — a reboot, a moment of renewal for the body and mind. We translated this idea into a visual language inspired by Japanese minimalism and nature. Delicate botanical illustrations, elegant typography, and a palette of deep teal and muted pink create a calm yet distinctive identity. The system extends across packaging, digital experiences, uniforms, and interior details, bringing the brand's philosophy of renewal into every interaction.
