A refined identity with geometric typography for a London bar
Services
Brand Identity
Logo Design
Print Design
Industries
Food & Beverage
What we did
We developed the visual identity for PINCH, a cocktail bar and restaurant in central London. Our work focused on a distinctive geometric logo, a secondary monogram, typography, and branded materials, creating a consistent identity across the venue's physical touchpoints.
PINCH is a contemporary cocktail bar and restaurant in the heart of London, bringing together creative cocktails, modern dining, and a relaxed atmosphere. The concept combines the energy of a city bar with a more intimate restaurant experience, making it a place for both casual drinks and evenings with friends.
The identity was built around clean geometry and expressive typography. We created a distinctive wordmark and a circular monogram using interconnected letterforms, supported by a restrained black-and-gold color palette. Applied across coasters and other branded details, the visual system gives PINCH a recognizable character that feels elegant without being overly formal.
