A scalable identity and packaging system for a Ukrainian coffee shop chain
Services
Brand Strategy
Brand Identity
Packaging Design
Industries
Food & Beverage
What we did
We developed the brand strategy, full visual identity, and packaging direction, creating a flexible design system that could scale across different café formats and franchise applications while keeping the brand consistent and recognizable.
Merry Berry is a Ukrainian coffee shop chain built for a broad everyday audience, with the ambition to grow through a franchise model.
The brand needed a stronger and more consistent identity that could work beyond a single location: recognizable, easy to scale, and confident enough for the mass-market segment without feeling generic or underdeveloped. The goal was to create a visual system that could support cafés, packaging, communication, and future franchise touchpoints with the same level of clarity.
