A retro-inspired bakery identity with playful lettering and packaging
Services
Naming
Art Direction
Brand Identity
Packaging Design
Advertising Design
Industries
Food & Beverage
What we did
We created the name Breadway and developed its visual identity, from the signature lettering logo and graphic system to packaging and outdoor advertising. The design combines retro-inspired typography, bold colors, and playful details to create a recognizable look across every brand touchpoint.
Breadway is an artisan sourdough bakery and urban café in the heart of Odesa, bringing together freshly baked bread, pastries, and coffee in a lively everyday setting. The idea was to create more than a neighborhood bakery — a place with its own character, atmosphere, and visual personality.
Drawing inspiration from Wes Anderson's cinematic aesthetics, vintage American signage, and pop art, we developed an identity built around expressive lettering and a nostalgic color palette. A custom script logo, playful graphic patterns, and bold advertising visuals give Breadway a distinctive personality, while the packaging brings the same character into customers' everyday routines.
